AD Store & More designs the Max&Co. flagship store in Rome.

AD Store & More confirms its role as a strategic partner of the Max Mara Group, consolidating a strong and long-lasting collaboration in the realization of flagship stores across Europe. Our expertise in managing complex projects and our attention to every detail come to life in a recent project that restores splendor to an iconic space in the heart of Rome, within the exclusive setting of Via Condotti.

The new Max&Co. flagship store is located inside an elegant two-level historic building, designed to offer visitors an immersive and multisensory experience. Upon entering, customers are enveloped in a visual journey reminiscent of the pages of a magazine: rooms and spaces not only showcase collections but also host events and special projects, fostering a genuine sense of community.

On the ground floor, the original raw walls and travertine arches harmoniously interact with the technology of full-height LED walls, creating a refined contrast between tradition and modernity. Moving up to the mezzanine, the brand’s iconic red takes center stage, enhanced by plays of light and perspective that frame the staircase and guide visitors to the upper floor, conceived in an elegant, residential style.

Thanks to our in-depth knowledge of luxury retail, we were able to tackle and overcome the architectural and logistical challenges of this project, creating an elegant and exclusive space that is perfectly in tune with the brand's identity.

AD Store & More thus reaffirms itself as the ideal partner for those seeking a single, competent point of contact capable of delivering customized, high-quality solutions for every retail project.